Let's face it - when you're in business, the bottom line rules. And one of the big factors affecting the bottom line is content, which you've got tons of. Marketing data, product descriptions, specifications, training materials, manuals, help files. It seems like the list goes on forever. And all of it needs to get out the door to your customers - right now.
Guess what? It's also a major factor to your financial success in this technology-crazed world. Content can be your competitive advantage; it can make your profit margins look really awesome. Or it can be your worst nightmare.
Creating and maintaining product content is difficult, time-consuming and a royal pain in the neck. Who has the most current stuff? Does the training guide say the same thing about the product as the marketing stuff does? What about the product specs, have they changed?
That's where single-sourcing, write once, use many, comes in. When you single-source, you don't create documents, you create chunks of content that become an information product sometime in the future. With careful planning and implementation, you can create content (maybe a product description?) one time and use it over and over again, wherever its needed, whenever its needed.
With the Clustar(tm) System you save money and reduce your time-to-market - now there's a competitive edge!
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